The Hollywood Literary Retreat was founded in 1990 by then studio executive Lynn Isenberg to bring colleagues together in a retreat setting to focus on the oral origins and purpose of storytelling. The concept was born when Isenberg combined her beloved NELP experience (U of M’s New England Literature Program) with a chance visit to the National Storytelling Festival in TN. A decade of HLR at Zaca Lake, CA soon morphed into a plethora of Hollywood creative skills seminars in Detroit. The original HLR was operational from 1990 – 2000 and 2005, then relaunched in 2013 as Hollywood LIT:: Literature, Intelligence, Technology, with special events and urban retreats in Austin and LA, and expanding into transmedia entertainment and branded content creation across all platforms and all industries. HLIT events and gatherings continue to support responsible and purposeful storytelling while embracing new technologies and platforms to convey and inspire humanity’s underlying purpose: entelechy.