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THE NEW NEW WAY TO PUBLISH
Traditional Model: Write a manuscript, send to literary agents, depend on agent to shop to publishers. Hopefully sell manuscript for advance against royalties. Little to zero marketing / pr budget except what author puts into it. Hopefully, book sells enough to recoup advances and allow for royalties to go to author; usually $1.00 per book.
New Model: Stigma around “vanity” publishing is diminishing. Open playing field. “media democratization” Literary agent no longer a necessity. Self publish through next generation publisher. Write, upload, distribute across e-channels and pod. No advance. Author markets like they would in traditional model anyway. New publisher provides social media. Author gets more royalty.
The Future of the Book – via the history of the book…
Disrupting the Traditional Model Video – self-publishing becomes cool…
MARKETING YOUR BOOK — Recent successes: See Amy Chua’s book “Tiger Mom”. She wrote an article in the WSJ called “Why Chinese Mothers are Superior”. This created over 500,000 responses worldwide in rebuttal –covered by NPR to the View, with rebuttals in the WSJ and commentaries in the NYT, etc.
THE FUNERAL PLANNER TRILOGY: Harlequin/Red Dress Ink/Mira Books to Self Publishing with brand integration… see examples inside the books… to proof of concept in Dogphoria…
FastPencil – how it works / self publishing and elite imprint / disrupting the model / benefits for authors
Who is disrupting the traditional model?